Every restaurant owner has run the experiment. You pay a creator, or you buy some ads, the views roll in, and then you stand at the door on a Friday night wondering whether any of it actually filled a table. Usually you cannot tell, so you stop.
The fix is not better creators. It is a better unit of payment.
One credit, one guest
Instead of paying for posts or impressions, you buy credits. One credit equals one verified dine-in visit, nothing else. A guest claims an offer on a creator's link, and the credit is only spent when your staff verify their voucher at the door. No visit, no charge.
What a visit is worth
At an average spend of around €70 per guest, the maths is straightforward. A package with 30 verified visits can bring roughly €2,100 in dining revenue on a €745 outlay. You are not paying for a chance; you are paying for a guest who is already sitting down.
“Three months of Meta ads bought us noise. Here every euro maps to a guest at the door.”
Marco, owner, Amsterdam
And because it is verified, you finally get to see which creators actually fill tables, so you invite the ones who convert back and quietly stop inviting the ones who do not.
